Exploring the Future of Brand Investment in Esports: Interviewing Walter Wang, Head of Esports, HTC
“We’re currently witnessing the rise of an industry that has the potential to be bigger than most traditional sports in maybe 20 years’ time, so getting in at the ground floor and gaining a genuine presence is a very valuable outcome for HTC.” – Walter Wang, Head of Esports, HTC
Three years ago Walter pitched the idea of starting an Esports division of HTC and in that time has built up a significant presence in the industry through some excellent partnerships with various Esports players, teams and influencers. Read our interview with Walter to learn about HTC’s brand investment in the burgeoning Esports industry; how they broadened their brand presence and offering, their involvement in Esports content production and marketing, the ROI they’re already beginning to see and what advice they give for other brands.
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