Former Senior Marketing Manager SEA, Blizzard Entertainment
Felicia has been in the video games industry for 14 years. She has recently completed 5 years at Blizzard Entertainment as the Senior Marketing Manager of SEA. Her main role was to develop marketing strategies and launch campaigns for Overwatch, Hearthstone, Diablo 3 and Heroes of the Storm. She also spearheaded digital marketing and social media campaigns for the SEA office.
Her most recent launch campaign was Overwatch with over 4 thousand attendees and involving 7 endemic and non-endemic partners.
Prior to Blizzard, Felicia worked at Microsoft for 7 years. She was part of the APAC team that launched Xbox 360 and Kinect.
Felicia graduated with a Bachelor of Applied Science with higher Distinction from RMIT Australia. In her spare time, she enjoys playing video games and spending time with her 2 daughters.
Check out the incredible speaker line-up to see who will be joining Felicia .