10:30 AM Panel Discussion: How Have We Fared So Far: Perspectives from Endemic and Non-Endemic Brand Sponsorship
This panel discussion will take an in-depth look at the experiences and value from both endemic and non-endemic brand sponsorship in the esports scene. The discussion will focus on the nuts and bolts of putting together a solid marketing and branding strategy, recruiting the right talent to execute campaigns, and analyze how the participants have successfully navigated both internal and external challenges in their journey. The panel will provide delegates with a comprehensive inside view of how to successfully develop a coherent strategy, partner and position your brand and achieve optimal results.
One critical factor in developing and growing the esports industry in Asia is the successful execution and delivery of world-class events. Three things comes to mind in doing so- infrastructure, reliable suppliers and partners and venue suitability. This roundtable will provide an insightful view on how to successfully negotiate and execute fan-based and world class tournaments in Asia.