23 - 24 May, 2018
Hilton Singapore, Singapore

Jennifer Poulson

SVP Marketing Asia
Bandai Namco Entertainment

Jennifer overseas marketing and brand for BANDAI NAMCO Entertainment Asia, the leading console games publisher in the region. She previously spent most of her career at communications agencies, representing a wide range of clients including those in the gaming industry, such as Microsoft Xbox in Japan and Square Enix in North America. 



11:40 AM Roundtable 3: What’s The End Game for Publishers in Esports? Is there an ‘Ideal’ Business Model?

From publishing fees to franchising, there are currently multiple successful business models in the industry. Which one will lead to long-term sustainability? More importantly, which model complements your overall business strategy? This table will draw from long-standing industry stalwarts and provide insightful analysis for new and upcoming publishers.

2:10 PM Publishers Panel Discussion: Building and Developing Your Brand Through Esports

·         How robust is your esports strategy in building and developing your brand?
·         Utilising esports as a tool to maintain and grow your critical mass
·         Enhancing the fan and player engagement through world-class esports tournaments
·         Aligning your esports strategy and business model with non-endemic brand sponsorship outcomes

3:10 PM The Best Esports Are Grassroots - Examining Bandai Namco Entertainment & Twitch’s “Tekken World Tour"

  • Understanding the origins of the Tekken World Tour (TWT) concept and analysis of the program
  • Reviewing the inaugural year’s results and lessons learnt from the successful partnership
  • Providing an overview of the 2018 season: Results so far and upcoming key beats


Check out the incredible speaker line-up to see who will be joining Jennifer .

Download The Latest Agenda