Jennifer PoulsonSVP Marketing Asia
Bandai Namco Entertainment
Jennifer overseas marketing and brand for BANDAI NAMCO Entertainment Asia, the leading console games publisher in the region. She previously spent most of her career at communications agencies, representing a wide range of clients including those in the gaming industry, such as Microsoft Xbox in Japan and Square Enix in North America.
11:40 AM Roundtable 3: What’s The End Game for Publishers in Esports? Is there an ‘Ideal’ Business Model?
3:10 PM The Best Esports Are Grassroots - Examining Bandai Namco Entertainment & Twitch’s “Tekken World Tour"
- Understanding the origins of the Tekken World Tour (TWT) concept and analysis of the program
- Reviewing the inaugural year’s results and lessons learnt from the successful partnership
- Providing an overview of the 2018 season: Results so far and upcoming key beats