SVP Marketing Asia
Bandai Namco Entertainment
11:40 AM Roundtable 3: What’s The End Game for Publishers in Esports? Is there an ‘Ideal’ Business Model?
From publishing fees to franchising, there are currently multiple successful business models in the industry. Which one will lead to long-term sustainability? More importantly, which model complements your overall business strategy? This table will draw from long-standing industry stalwarts and provide insightful analysis for new and upcoming publishers.
· How robust is your esports strategy in building and developing your brand?
· Utilising esports as a tool to maintain and grow your critical mass
· Enhancing the fan and player engagement through world-class esports tournaments
· Aligning your esports strategy and business model with non-endemic brand sponsorship outcomes
3:10 PM The Best Esports Are Grassroots - Examining Bandai Namco Entertainment & Twitch’s “Tekken World Tour"
- Understanding the origins of the Tekken World Tour (TWT) concept and analysis of the program
- Reviewing the inaugural year’s results and lessons learnt from the successful partnership
- Providing an overview of the 2018 season: Results so far and upcoming key beats