10:30 AM Panel Discussion: How Have We Fared So Far: Perspectives from Endemic and Non-Endemic Brand Sponsorship
This panel discussion will take an in-depth look at the experiences and value from both endemic and non-endemic brand sponsorship in the esports scene. The discussion will focus on the nuts and bolts of putting together a solid marketing and branding strategy, recruiting the right talent to execute campaigns, and analyze how the participants have successfully navigated both internal and external challenges in their journey. The panel will provide delegates with a comprehensive inside view of how to successfully develop a coherent strategy, partner and position your brand and achieve optimal results.
11:40 AM Roundtable 7: Understanding Your Esports Demographic and Audience- How To Position Your Brand Effectively
Understanding your targeted audience and esports demographics is crucial to developing your esports marketing strategy. The importance of knowing your clients, what they want, and how they respond to your message is half the battle in achieving optimal brand equity. Moreover, you need to understand that sponsorship and marketing initiatives in esports is not about a one-off return on investment. This table will provide you with a comprehensive understanding of the esports demographic, and critical insights on how to position your brand through effective, creative messaging and medium.