23 - 24 May, 2018
Hilton Singapore, Singapore

Taewon Yun

General Manager, Global Publishing
Super Evil Megacorp

Taewon Yun is General Manager for Global Publishing at Super Evil Megacorp, the developers of the world’s leading mobile esport, Vainglory. Taewon is responsible for the expansion and operations of Vainglory throughout the world.

Originally launched with a 3v3 format in 2015, winning several game-of-the-year awards, Vainglory has in a short time grown to become the largest international mobile esport, played and watched by millions every month and supported by sponsors including Coca-Cola, Razer, NVIDIA, Amazon and global esports franchises TSM, Cloud9, Fnatic, Rox, DetonatioN Gaming, G2 Esports, SK Gaming and many more.

Taewon is a passionate gamer with over 20 years of experience in game and platform development, strategic planning and execution, business development and team building. Previously, Taewon was Managing Director at Wargaming Asia Pacific where he built up the company's presence across the region and directed all aspects of growth for its flagship title, World of Tanks. He has also held positions at Blizzard Entertainment, Red 5 Studios and Electronic Arts. Taewon graduated from Seoul National University with a Masters of Science in Engineering. 

11:40 AM Roundtable 5: Educating Non Endemic Brands in Esports- Are You Doing it Right?

Every game developer and league organiser is actively trying to reach out to endemic and non endemic brands for sponsorship- but are they necessarily reaching out and educating these brands in the optimal manner? Where do you start? What ticks their boxes? How do you convince brands to take the next step forward in this space? This roundtable will walk you through best practices in the education and ongoing engagement with non endemic brands.

2:10 PM Publishers Panel Discussion: Building and Developing Your Brand Through Esports

·         How robust is your esports strategy in building and developing your brand?
·         Utilising esports as a tool to maintain and grow your critical mass
·         Enhancing the fan and player engagement through world-class esports tournaments
·         Aligning your esports strategy and business model with non-endemic brand sponsorship outcomes

9:00 AM Analysing the Growth of Vainglory Esports through Partnerships in Southeast Asia

  • Understanding why Super Evil Mega Corp believes in mobile esports
  • Analysing Vainglory’s esports growth so far in Southeast Asia and globally with partner brands
  • Reviewing the future opportunities of Vainglory esports in Asia

Check out the incredible speaker line-up to see who will be joining Taewon .

Download The Latest Agenda