Director of Esports
10:00 AM Developing Your Coherent Branding and Marketing Strategy in Esports to Maximise Your Return on Investment
· The HTC experience so far in the esports scene- Why we have invested and what have been the returns since?
· Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
· Working with influencers to maximize your return on investment
10:30 AM Panel Discussion: How Have We Fared So Far: Perspectives from Endemic and Non-Endemic Brand Sponsorship
This panel discussion will take an in-depth look at the experiences and value from both endemic and non-endemic brand sponsorship in the esports scene. The discussion will focus on the nuts and bolts of putting together a solid marketing and branding strategy, recruiting the right talent to execute campaigns, and analyze how the participants have successfully navigated both internal and external challenges in their journey. The panel will provide delegates with a comprehensive inside view of how to successfully develop a coherent strategy, partner and position your brand and achieve optimal results.